Digital Marketing Services
Are you struggling to generate leads and drive sales for your business? Do you find it challenging to navigate the complex world of digital marketing? Are you feeling overwhelmed by the constant changes and updates in online advertising platforms?
If you're nodding your head, you're not alone. Many businesses face these challenges and struggle to achieve their marketing goals in today's competitive landscape.
Our digital marketing services are designed to help you stay ahead of the competition and achieve your business goals.
We'll work with you to develop a comprehensive strategy that incorporates the latest trends and technologies, including SEO (Search Engine Optimisation), PPC (Pay per Click), CRO (Conversion Rate Optimisation), and many more.
Our proven methods have helped businesses like yours achieve unprecedented growth and success!
Keep reading to discover how we increased a client's yearly revenue by 72,990% within 4 years.
Importance of online presence
In today's digital world, it's more important than ever to have a strong online presence. Yet, with so many channels and tactics to choose from, it can be overwhelming to know where to start.
In 2018, the digital sector contributed over £400 million per day to the UK economy, accounting for 7.7% of the country's total economic output. The UK Digital Economy continues to grow significantly as industries embrace digital transformation.
- 68% of online experiences begin with a search engine. (BrightEdge)
- 90.63% of pages get no organic search traffic from Google. (Ahrefs)
- The top three Google search results get 54.4% of all clicks. (Backlinko)
- 0.63% of Google searchers click on results from the second page. (Backlinko)
- 53.3% of all website traffic comes from organic search. (BrightEdge)
- 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
- SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
- 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
- SEO leads have a 14.6% close rate. (HubSpot)
- The average page in the top 10 is 2+ years old. (Ahrefs)
Are You Losing Customers to Competitors?
Consider the potential cost of not having a comprehensive digital marketing strategy in place. Without one, you risk missing out on valuable leads, losing customers to your competitors, and failing to establish yourself as a thought leader in your industry.
If you fail to take action now, the risk of falling further behind becomes even greater.
Evaluate Your Online Presence's Growth
In the competitive digital world we live in, it's crucial to assess whether your online presence is growing or shrinking. If you're not actively expanding your reach, there's a good chance that your competitors are.
In this highly competitive landscape, there's no middle ground – you're either growing or shrinking. It's essential to recognize this reality, especially as businesses continue to improve their online marketing strategies, making the market even more challenging.
By acknowledging the potential consequences of not having a strong digital marketing strategy and evaluating the growth of your online presence, you can make informed decisions to stay ahead of the competition and ensure long-term success.
Is Your Marketing Effective and Profitable?
Profitable marketing can be challenging to achieve for several reasons. Here are some key factors that can make it difficult:
- Targeting the Right Audience: Identifying and reaching the right target audience is crucial for successful marketing. If your marketing efforts fail to reach the intended audience, it can result in wasted resources and reduced profitability. Understanding your audience's preferences, behaviours, and demographics requires research and analysis, which can be time-consuming and complex.
- Competition: In most industries, competition is fierce, and consumers are bombarded with marketing messages from various companies. Standing out from the crowd and capturing the attention of your target audience can be challenging. Competitors may have established brands, larger budgets, or more aggressive marketing strategies, making it difficult to gain market share and achieve profitability.
- Changing Consumer Behaviour: Consumer behaviour and preferences evolve over time, and staying ahead of these changes can be difficult. Technology advancements, social media trends, and shifting demographics can significantly impact how consumers engage with marketing messages. Adapting to these changes and constantly refining marketing strategies requires continuous monitoring and flexibility.
- Measuring Return on Investment (ROI): Determining the effectiveness and profitability of marketing campaigns can be tricky. Measuring the direct impact of marketing activities on sales and revenue can be challenging, especially in cases where multiple factors influence consumer decision-making. Additionally, some marketing efforts may have long-term benefits that are difficult to quantify accurately in the short term.
- Marketing Costs: Effective marketing often requires significant financial investments. Allocating resources across different marketing channels, such as advertising, social media, content creation, and market research, can strain a company's budget. Achieving a balance between maximising exposure and controlling costs is crucial for profitability, but it can be a complex task.
- Building Brand Trust: Building trust and credibility with consumers takes time and consistent effort. Consumers are becoming increasingly sceptical and selective when it comes to brands they engage with. Establishing a positive brand reputation, delivering quality products or services, and maintaining transparent and ethical business practices are essential for building trust. However, earning and maintaining consumer trust can be a long and challenging process.
- Measuring Marketing Impact: Determining the specific impact of marketing efforts on business results can be difficult. Marketing activities often interact with other business functions, making it challenging to isolate marketing's direct contribution to profitability. It can be hard to attribute sales or revenue solely to marketing efforts, especially in complex sales cycles or when multiple touchpoints are involved.
To overcome these challenges and achieve profitable marketing, businesses need to conduct thorough market research, develop targeted strategies, stay updated on consumer trends, analyse and adjust campaigns based on data, and maintain a customer-centric approach. Flexibility, creativity, and continuous learning are crucial for navigating the ever-changing marketing landscape successfully.
What Does an Average Website With an Average Ad Campaign Look Like?
To further highlight the challenges we face to make our marketing cost effective, let’s use global averages to work out what an average PPC campaign could look like.
- PPC Cost per Click: £2.69
- Website Conversion Rate: 2.35%
- Lead to Customer Conversion rate: 15%
- Cost per Lead: £114.47
- Visitors required per Customer: 284
- PPC CAC: £763.12
The Average Online Transaction Value is around £102.69.
Which means, the average Business website, with an average PPC campaign requires each customer to buy around 7.4 times just to break even, let alone make it profitable!
Not great when some experts suggest that a good LTV to CAC ratio is 3:1, meaning your CLTV should be 3 times more than it costs to acquire that customer.
To meet this ratio the CLTV should be £2,289.36, requiring 22.3 Transactions per customer, which for most businesses is extremely unrealistic.
This is why at 5and3 we always stress that your website needs to be of a high standard before we invest too much into digital marketing, to ensure it's a profitable exercise.
Your website is the key foundation of all your marketing success or failures!
Maximising Your Marketing Profitability
To ensure profitability, it's essential for your Customer Acquisition Cost (CAC) to be lower than your Customer Lifetime Value (CLTV).
Let's explore strategies to address a situation where your CLTV falls below your CAC or you want to make your marketing more profitable.
- Reduce the cost per click: Look for opportunities to optimise your PPC campaign by refining keyword targeting, ad copy, and landing page relevance. By increasing the click-through rate and lowering the cost per click, you can effectively decrease your overall advertising expenses.
- Increase Conversion Rate: Focus on improving your website's conversion rate, turning more web visitors into leads. Enhance the user experience, streamline the conversion process, and ensure your landing pages are compelling and optimised. Even small improvements in the conversion rate can have a significant impact on your campaign's profitability.
- Convert more leads into customers: Implement effective lead nurturing strategies to cultivate and convert your leads into paying customers. Utilise email marketing, personalised offers, and timely follow-ups to encourage conversions. Enhancing the lead-to-customer conversion rate will directly reduce your CAC.
- Increase (CLTV) Customer Lifetime Value: Look for opportunities to increase the value of each customer by selling more to existing customers. Offer upsells, cross-sells, or subscription plans that provide additional value and generate recurring revenue. By increasing the average transaction value and frequency of transactions, you can boost your CLTV and make your advertising efforts more profitable.
Additionally, focus on building strong customer relationships and providing exceptional customer service. Satisfied customers are more likely to become repeat customers, refer others to your business, and contribute to a higher CLTV over time.
Remember, continuous monitoring and analysis of your PPC campaigns and customer data are crucial. Regularly evaluate the performance of your keywords, ads, landing pages, and conversion rates. Identify areas for improvement and optimise your strategies accordingly.
By implementing these strategies, you can work towards achieving a higher CLTV that surpasses the average CAC. This will result in a profitable and successful PPC campaign that drives growth and maximises the return on your advertising investment.
